MAIN EDUCATION TRACKS

SALES

FOCUSED ON SALES FOR OWNERS & MANAGERS

SESSION 1

We're Putting Together a Great Class - Coming Soon!

Instructor: TBD

Course Description:

• TBD

SESSION 2

Real World Sales Process

Instructor: Ken Ward

Course Description:

Master the fundamentals of sales, from understanding the customer's needs to overcoming objections with a solid understanding of car audio system designs that make clients happy. Learn how sometimes the simple approach to system design often produces excellent results and eliminates unnecessary complicated problems the technician has to solve before delivery of the vehicle. Learn the ins and outs of system design, from speaker placement and component compatibility to the installation details that can affect the sound system's performance. Learn about how the attachment of equipment at particular price points that fits the design criteria can elevate the ticket. These strategies can be applied to any vehicle, which will be discussed throughout the session. 

What You Will Learn: 

• Practical Application: Learn practical design strategies that simplify the installation process and improve the end result, making the course ideal for technicians seeking to refine their approach to car audio systems.
• Versatility: The course content is versatile, applicable to a variety of vehicles, ensuring skills gained are transferable across different models and customer requirements.
• Value Enhancement: Gain insight into how matching equipment to the client's budget and design requirements can elevate the perceived value and encourage the sale of higher-priced gear.
• Price versus Sound
• Simple Systems always win
• Examples vehicle types
• Production High-End 
• How to sell more expensive gear
  

SESSION 3

Audio System Design

Instructor: Dan Bowman

Course Description:

This course offers a comprehensive array of sales strategies, focusing on understanding client behaviors, making informed suggestions, navigating the sales process, and providing professional tips that are effective and repeatable in various client communication contexts. Participants will dive into the 5 P's of Selling Professionally, discover the essential elements of effective sales advocacy, learn the distinction between persuasion and facilitation, and master the nuances of guiding clients through their decision-making journey. Additionally, the course will cover the Four Steps of a Sale, equipping sales professionals with the knowledge to execute sales with confidence and skill.

What You Will Learn: 

The course provides an in-depth look at sales strategies, emphasizing the understanding of client behavior, informed recommendations, sales process navigation, and professional, actionable advice for various communication scenarios.

Participants will explore the "5 P's of Selling Professionally," learn to differentiate between persuasion and facilitation, and acquire skills for effectively guiding clients through their purchasing decisions. The curriculum includes a section on the "Four Steps of a Sale," designed to arm sales professionals with the necessary knowledge to conduct sales with assurance and expertise.

• 5 P's of Selling Professionally
• The real keys of effective sales advocacy
• Persuasion vs Facilitation
• Navigating your client's decision-making process
• The Four Steps of a Sale
  

SESSION 4

Delivery & Post Sales Process

Instructor: Phil Lindsey

Course Description:

Grow your business by building lasting relationships with your customers, with strategies for customer retention and referrals, and a focus on excellent delivery and post-sales service. The delivery of a finished installation and the after-the-sale follow up are the things in which the client is most involved and invested in, so it’s important to get it right. This course presents many strategies to execute these client-focused objectives with precision on a day-to-day basis. Watch your clientele be pleased, encourage them to provide a positive review online and do the follow up work to ensure they’re pleased with the purchase and enjoying it fully. 

What You Will Learn: 

Expand your business by fostering enduring relationships with customers through effective retention strategies, a robust referral system, and a commitment to superior delivery and post-sale services to ensure customer satisfaction and investment.

Develop the art of product delivery and follow-up, crucial touchpoints for client engagement, and implement precise, daily strategies to achieve these goals, enhancing customer satisfaction and fostering positive online reviews. Strengthen client connections, harness the influence of social media for brand promotion, and utilize a structured follow-up approach to power a successful referral program, contributing to sustained business growth.

• The art of delivering the vehicle 
• Build a solid relationship with your clients 
• The power of social media 
• Follow up - Referral program