MAIN EDUCATION TRACKS

BUSINESS

FOCUSED ON BUSINESS FOR OWNERS & MANAGERS

SESSION 1

Business Essentials

Instructor: TBD

Course Description:

Establish a strong foundation for your business with core values, policies and procedures, customer outreach, and employee attraction and retention strategies. Solidify the operational bedrock of your enterprise by integrating fundamental principles, governance frameworks, and strategic engagement protocols for both clientele and personnel. Visionary multi-store car audio retailer Mike Cofield will guide attendees through a robust process to enhance and streamline business-related procedures and processes.

What You Will Learn: 

• Establishing a Strong Business Foundation: Learn how to define and implement core values, policies, and procedures that form the bedrock of your business, ensuring a solid foundation for success.
• Customer-Centric Approach: Discover strategies to expand your customer reach and effectively integrate core values into all customer interactions, fostering trust and loyalty.
• Employee Attraction and Retention: Gain insights into developing effective strategies for attracting and retaining talented employees, creating a cohesive and motivated team that supports your company's growth.
  

SESSION 2

Luxury Marketing

Instructor: Larry Penn

Course Description:

Learn about creating demand in the exotic sports and luxury automotive market segment. From client acquisition to the retention of these clients, something far different than traditional marketing strategies is necessary. Mark will present important elements required in building a fruitful relationship within this sector of the automotive world. These business development ideas and tips can launch your specialty business into a new stratosphere of high net-worth clientele and exceptional profitability.

What You Will Learn: 

• Strategies for Accessing the High-End Market: Learn proven techniques to enter and thrive in the exclusive world of exotic sports and luxury automotive sales.
• Client Acquisition and Retention: Discover effective methods for attracting high-net-worth clients and retaining their loyalty over the long term.
• Building Strong Client Relationships: Gain insights into building solid, trust-based relationships with your clients, ensuring repeat business and referrals.
  

SESSION 3

Making The CEO Transition 

Instructor: David Wall

Course Description:

This course is designed to inflame thoughtful evaluation of your current role within your organization. It focuses on the critical transition from a technical expert to an effective CEO, emphasizing that such a shift is not universally suitable. Participants are encouraged to introspect and ensure they are truly prepared for this change, highlighting the importance of assembling a competent and cohesive sales and install teams.

Throughout the course, you will gain insights into the mindset and actions characteristic of a successful CEO. Often, professionals start businesses based on their previous technical roles. While initial success may be achieved, sustained growth and development require a fundamental change in role and perspective. This course, drawing on Mr. Penn's extensive experience and achievements, offers valuable lessons on personal and professional growth.. 

What You Will Learn: 

• The critical transition from a technical expert to an effective Owner / Operator . 
• Learn how to introspect and evaluate your preparedness for a Operator role, emphasizing the importance of assembling competent and cohesive sales & install teams.
• Gain valuable knowledge about the characteristics and behaviors that contribute to the success of CEOs, with real-world examples
  

SESSION 4

Building a Winning Team

Instructor: Mark Miller

Course Description:

Is your business a place where top talent wants to work? Are you successfully nurturing talent from within once sales professionals and technicians are hired? Would you consider working for your own business if you were in the employee's shoes? These are all crucial questions to contemplate when assessing whether you have the winning formula to cultivate and sustain a team of dedicated, content, and motivated employees. Join us to acquire proven strategies and policies that will empower you to effectively recruit, train, and retain the crème de la crème of talent, propelling your business to the next level of income and profitability.

What You Will Learn: 

• Where to find TEAM members - Hiring Tips: Discover the best sources and techniques for recruiting top-tier talent to enhance your workforce.
• Talent Attracts Talent: Explore the concept of how having exceptional team members can draw in more high-quality talent, creating a virtuous cycle of excellence.
• Company Culture - Retains Employees: Learn the significance of fostering a positive company culture in retaining your valued employees and creating an environment where they thrive.
• Why employees leave – Hiring Failures: Understand the common pitfalls that lead to employee turnover and learn how to avoid them through effective hiring practices.
• Store and Install Presentation - Install numbers: Delve into effective strategies for presenting your products or services in-store and optimizing installation processes to drive improved business performance.