A red and white expo logo on a white background

MANUFACTURER TRAININGS

A map of the night school with the delta hotel in the middle
A schedule of events for march 19th , wednesday , thursday , and thursday
A schedule of events for march 19th , wednesday , thursday , and thursday
A schedule of events for march 19th , wednesday , thursday , and thursday
A schedule for a concert on friday march 21st
A schedule for saturday march 22nd at 7 pm - 9 pm
A schedule for sunday march 23rd at 10 am to 12:15 pm

TRAINING DESCRIPTIONS

FRIDAY - MANUFACTURER TRAININGS

Friday, March 21st -  MCC Delta D /  7:00pm – 9:00pm

JVC and KENWOOD Introduces the Future of Automotive Receivers (plus MONEY up for grabs!)

JVC and Kenwood are introducing a new way to replace factory radios, making installation easier than ever. These new receiver’s using ADS harness/ hardware kits offer a solution to over 50 million vehicle applications at launch, many of which were either impossible or extremely difficult to work on. This category eliminates the need for bulky dash kits and extra parts, helping you get the job done faster while offering customers a cleaner, more seamless upgrade.

 

In the first half of this session, you'll see how this approach is changing the game for installers and retailers alike.

After that, it's time for some fun. The second half of the class turns into a game show where 10 attendees will be chosen at random to compete. Five winners will each walk away with a $100 Mobile Solutions gift card per class, with a total of $1,000 on the line.



This session is more than just a training. It’s a chance to get ahead of the curve, sharpen your skills, and maybe even put some extra cash in your pocket. We’re looking forward to seeing you there!


Friday, March 21st -  MCC Palo Verde 2 /  7:00pm – 9:00pm

LinksWell, Not Just Plug-N-Play Applications

As the industry leader in true infotainment displays for a wide range of vehicle-specific applications, Linkswell is pushing innovation even further by expanding into universal solutions. Our commitment to creativity and technology now extends beyond factory replacements—offering enhanced single-DIN, double-DIN, RV, and fully custom center dashboard solutions.


Join us to explore the future of infotainment and discover how Linkswell is revolutionizing the industry with cutting-edge technology.


What You Will Learn:

  • Why Linkswell? – Our commitment to innovation and quality
  • Why the Android Operating System? – Flexibility, customization, and app integration
  • Cellular Data vs. WiFi Data – Understanding connectivity options for optimal performance
  • Universal 15.6” Infotainment Display – A game-changer in modern vehicle tech
  • Dual Wide-Screen Configuration – Enhanced usability and multi-display setups
  • Collaborating with Industry Leaders – How partnerships are driving the next generation of infotainment solutions
  • Don't miss this opportunity to stay ahead in the evolving world of vehicle technology!

Friday, March 21st -  MCC Sirrine & Crimson /  7:00pm – 9:00pm

Morel’s Exclusive Car Audio Training – Celebrating 50 Years of Innovation!

In honor of Morel’s 50th anniversary, join us for an exclusive training session showcasing our latest breakthroughs in high-performance car audio! Discover the technology, engineering, and innovation behind our newest speaker and subwoofer lines, crafted to deliver outstanding audio fidelity and an immersive listening experience.

What You'll Discover:

  • The all-new Supremo Special Edition speaker set – redefining what’s possible in high-end sound reproduction
  • The Ultimo Max subwoofer line – a no-holds-barred approach to sound quality, delivering the purest and most dynamic bass reproduction
  • The Ultimo SCX subwoofer line – designed for audiophiles who demand tight, accurate bass with remarkable depth and clarity
  • The Kinetic Subwoofer line – delivering exceptional performance at an accessible price point, setting a new standard for value and sound quality
  • The Sensus speaker line – striking the perfect balance between clarity, depth, and musicality


Why Attend:

  • Expert insights from Cory Stocklin and Casey Thorson on Morel’s design philosophy, engineering advancements, and real-world applications
  • In-depth product knowledge to help retailers and installers better understand key features, technical advantages, and optimal system integration for each product
  • Exclusive first look at Morel’s latest innovations before they hit the market
  • Actionable strategies to better position and sell Morel products in today’s competitive market


Celebrate 50 years of excellence and take your car audio expertise to the next level. Secure your spot today!


Friday, March 21st -  MCC Delta E & F /  7:00pm – 9:00pm

Mastering System Design in Modern Vehicles - Session 1

A Cutting-Edge Training Experience for Car Audio Professionals

Join ORCA for an exclusive two-part advanced training designed for experienced professionals looking to elevate their expertise in OEM integration, system design, and modern DSP tuning. As automotive manufacturers continue to refine their factory-installed audio systems, the need for top-tier aftermarket solutions has never been greater. This must-attend training will equip shop owners and installers with the knowledge, techniques, and products needed to stay ahead in the evolving car audio industry.


Step Up to the Challenge – The Future of Car Audio is Here

Gone are the days when a simple Four channel could deliver a premium listening experience. With today’s vehicles featuring advanced OEM audio technologies—such as factory time alignment, all-pass filters, and fully active 3D surround sound systems—integrators must adapt to new challenges. This training will provide in-depth insights into system configurations, DSP amplifier solutions, and advanced enclosure design techniques to ensure seamless integration and superior performance in any vehicle.

In this session, we will explore:

  • Various system configurations and best practices for modern vehicle integration
  • Standalone and integrated DSP amplifier solutions tailored for new platforms
  • Strategies for upgrading factory-installed actively crossed-over systems with surround sound
  • Advanced enclosure design techniques for optimal performance
  • Sales and installation strategies to streamline operations and boost profitability


With today’s OEM audio systems becoming more complex, understanding how to enhance and integrate aftermarket solutions is critical. This session will provide actionable techniques to help professionals elevate their installations and maximize customer satisfaction.


Friday, March 21st - MCC Conference Theater / 7:00pm – 9:00pm (Includes food and drinks)

How Can an Amplifier Be More Than 100% Efficient?

Ever wondered if an amplifier could defy conventional limits? Join engineering visionaries Tony D’Amore and Juan Rodriguez as they pull back the curtain on their revolutionary patented current averaging technology powering Project M Amplifiers. Get ready to explore mind-blowing real-world applications that challenge what you thought possible in audio innovation!


Friday, March 21st -  MCC Palo Verde 2 /  7:00pm – 9:00pm

Performance Unveiled

Join us on Friday, March 21, for an exclusive first look at "Performance Unveiled," where we’ll showcase the next generation of Rockford Fosgate products.

This limited-access training session is designed for dealers who want to stay ahead with cutting-edge insights and hands-on expertise.

 

Event Details:

  • Delta Marriott - Delta Rooms B & C
  • Limited to the first 100 RF dealers who sign up at the booth
  • Doors open: 7:00 PM | Training session: 7:30 PM – 9:00 PM
  • No cell phones allowed during the session
  • Drinks provided


More Details

 

Secure your spot early—don’t miss this opportunity to gain exclusive product knowledge and training!


Friday, March 21st -  MCC Delta G /  7:00pm – 9:00pm

Expanding Your Business: Mastering Leather Craft in Automotive Upholstery

Take your automotive electronics business to the next level by integrating high-quality leather upholstery into your offerings.


This session will equip you with the knowledge and skills to tap into this lucrative market:

  • Unlock New Revenue Streams
  • Explore the advantages of adding premium leather seating to your product lineup.
  • Understand the key steps and processes for a successful expansion.
  • Gain hands-on experience and expert insights to confidently enter this market.
  • Master the craftsmanship behind top-tier automotive upholstery and its value to customers.


Join us for this essential session and gain the tools, strategy, and confidence to elevate your business with high-end leather upholstery solutions.


Don't miss this opportunity to expand your expertise and grow your brand!

SATURDAY - MANUFACTURER TRAININGS

Saturday March 22nd -  MCC Delta B & C /  7:00pm – 9:00pm

Audison – The Future of Sound: What’s New & What’s Next!

Attention Audison dealers! Get an exclusive look at the latest innovations straight from Ken Ward, Elettromedia Italy’s Technical Marketing Manager. This is your chance to stay ahead with cutting-edge product insights and hands-on demos.


What You’ll Learn:

  • Voce II Speakers – Explore new components, kits, and coaxials for next-level performance.
  • AF Forza Ecosystem – A must-know for new adopters looking to maximize their audio builds.
  • Bit Drive 2.1 Updates – Unlock powerful new tools for system tuning and analysis.
  • Advanced OEM Integration – See real-time demos of how Bit Drive 2.1 can analyze various OEM systems.
  • Tesla-Specific Integration – Learn the latest techniques for seamlessly upgrading Tesla’s factory system with Audison.


Don’t miss this opportunity to elevate your expertise and give your customers the best Audison has to offer!


Saturday, March 22nd - MCC Conference Theater / 7:00pm – 9:00pm 

New Product Overview & Simplifying the Process of Selling DSP

Join the JL Audio training team for a review of the latest and greatest from JL Audio, including new products such as: C6 speakers, CF speakers, Stowaway, new additions to the Stealthbox® family and more.


Additionally, learn how to overcome obstacles while presenting DSP products such as VXi, MVi and TwK™ to your everyday customers on the sales floor. This session will also talk about the importance of installer involvement, “The Art of the Demo” and other tips and tricks to increase your average ticket, labor dollars and customer experience.


Saturday March 22nd -  MCC Delta D /  7:00pm – 9:00pm

JVC and KENWOOD Introduces the Future of Automotive Receivers (plus MONEY up for grabs!)

JVC and Kenwood are introducing a new way to replace factory radios, making installation easier than ever. These new receiver’s using ADS harness/ hardware kits offer a solution to over 50 million vehicle applications at launch, many of which were either impossible or extremely difficult to work on. This category eliminates the need for bulky dash kits and extra parts, helping you get the job done faster while offering customers a cleaner, more seamless upgrade.

 

In the first half of this session, you'll see how this approach is changing the game for installers and retailers alike.

After that, it's time for some fun. The second half of the class turns into a game show where 10 attendees will be chosen at random to compete. Five winners will each walk away with a $100 Mobile Solutions gift card per class, with a total of $1,000 on the line.



This session is more than just a training. It’s a chance to get ahead of the curve, sharpen your skills, and maybe even put some extra cash in your pocket. We’re looking forward to seeing you there!


Saturday March 22nd -  MCC Delta E /  7:00pm – 9:00pm

LinksWell, Not Just Plug-N-Play Applications

As the industry leader in true infotainment displays for a wide range of vehicle-specific applications, Linkswell is pushing innovation even further by expanding into universal solutions. Our commitment to creativity and technology now extends beyond factory replacements—offering enhanced single-DIN, double-DIN, RV, and fully custom center dashboard solutions.


Join us to explore the future of infotainment and discover how Linkswell is revolutionizing the industry with cutting-edge technology.


What You Will Learn:

  • Why Linkswell? – Our commitment to innovation and quality
  • Why the Android Operating System? – Flexibility, customization, and app integration
  • Cellular Data vs. WiFi Data – Understanding connectivity options for optimal performance
  • Universal 15.6” Infotainment Display – A game-changer in modern vehicle tech
  • Dual Wide-Screen Configuration – Enhanced usability and multi-display setups
  • Collaborating with Industry Leaders – How partnerships are driving the next generation of infotainment solutions
  • Don't miss this opportunity to stay ahead in the evolving world of vehicle technology!

Saturday March 22nd -  MCC Sedona Suite /  7:00pm – 9:00pm

MSC Night School | Playing Hooky

An open house-style event where you can connect 1-on-1 with MSC, Audiotec Fischer, and BLAM. It’s the perfect opportunity to network, exchange insights, and share experiences with some of the industry’s most influential voices—all in a laid-back setting.


Meet Our Special Guests:

Audiotec Fischer | The Audiotec Fischer team is making the journey from Germany, including CEO Julian Fischer himself! Get ready for a bold vision for 2025, featuring groundbreaking DSP software advancements, next-gen subwoofer solutions, Compose speaker innovations, and a revolutionary amplifier lineup.


BLAM | Legendary speaker designer Guy Bonneville is coming to Mesa to celebrate BLAM’s 10th anniversary! Discover the craftsmanship behind the 10th Anniversary Signature Multix Barrel and Signature lineup, plus an entirely new range of amplifiers and speaker applications.


Saturday, March 22nd -  MCC Delta F & G /  7:00pm – 9:00pm

You made It looks Good, Now Let’s Make It Sound Good! - Session 2

Building on the foundation from Session One, this session will dive deep into:

  • Signal Processing & OEM De-EQ Techniques – Correct factory signal processing, eliminate all-pass filters, and sum active channels to achieve a full-range signal
  • DSP Tuning Strategies – Use advanced DSP filters to recreate surround sound effects and achieve a seamless soundstage
  • Height Channel Integration – Optimize spatial audio for an immersive listening experience
  • Cutting-Edge Tools & Techniques – Equip your shop with the next generation of tuning and integration solutions


Meet Your Instructors:

German Schulmeister – Expert in 3D CAD/CAM Design and Modern System Integration
Sage Weir – Specialist in Automotive Acoustics, Design, and Fabrication
Christian Aking, BSc. Electrical Engineering FAU (2017) – Expert in OEM Signal Processing and System Optimization


Saturday, March 22nd - MCC Palo Verde 3 / 7:00pm – 9:00pm 

Project M – Who Are We?

In this dynamic session, Jason Digos introduces the brand-new Project M and unveiling the cutting-edge product lineup. Discover the creative forces behind the breakthrough technology through:

  • Team Introductions
  • Product Highlights:
  • Head Units: Coming Soon
  • Car Amplifiers: Featuring Jason and Tony
  • Car Speakers/Subwoofers: With Jared and Jason
  • Marine Head Units: Led by Rob and Hikaru
  • Marine Amplifiers: With Tony and Rob
  • Marine Speakers: Showcased by Jason and Jared

Saturday, March 22nd - MCC Delta A / 7:00pm – 9:00pm 

From Clicks to Customers: Winning Strategies for Google Reviews & Business Listings

In today’s digital world, your online reputation can make or break your business. This presentation will teach shop owners how to leverage Google My Business and Google Reviews to increase visibility, attract more customers, and boost revenue.

Attendees will gain key insights into optimizing their Google Business Profile, understand the power of the Google Map Pack, and learn best practices for managing and increasing quality Google Reviews. Additionally, we'll cover actionable team KPIs that can drive more positive reviews and customer engagement.

To wrap up, we'll showcase these strategies; helping shop owners automate review collection, track performance, and stay ahead of the competition.


Why Attend? 

If you're looking to grow your customer base, improve your shop's online reputation, and streamline the process of managing reviews, this presentation is a must-attend!


Saturday, March 22nd - MCC Palo Verde 1 / 7:00pm – 9:00pm 

Presented By: Gary Bell - Director of Audio Product Development, and Matthew Palumbo - Director of Training

Join us to learn how to stay ahead of the curve with the latest innovations from Stinger’s biggest brands.

Stinger HORIZON infotainment – Not just another big screen!

Stinger has recently launched some of the most unique large format touchscreen head units in the industry, with vehicle specific integration kits to match. Offering multiple screen sizes & formats, OEM feature retention, and physical fit & finish unmatched by competitors, the HORIZON multimedia source units and accompanying SR/SRK integration kits from PAC allow you to provide something truly different to your customers.

 

The HORIZON series of infotainment head units are not your typical tablet style radios- with features like additional digital and analog audio outputs, on-board control for AudioControl DSP products, multiple camera inputs, and embedded control for external accessories and RGB LED lighting... the HORIZON series of head units is anything but your average “me-too” tablet-style radio. 

AudioControl – New Products & Solutions for 2025

AudioControl continues to push the limits of high-performance audio, and 2025 brings exciting new products with solutions to cater to more of your market.

In this session, we’ll cover:

  • The Altitude Series: A new benchmark in performance and versatility, offering cutting-edge features and outstanding sound quality for customers demanding precision and clarity.
  • The EPIC Series: Budget-friendly, high-power amplifiers that deliver top-tier performance at an affordable price, perfect for customers looking for big power at budget friendly prices.
  • The Epicenter Micro Pro: The Epicenter continues to be the most popular bass enhancement processor in the industry... Let us show you why! We’ll demonstrate how the legendary Epicenter has evolved, and how this latest iteration continues to make it more powerful and useful than ever.
  • Pro Series LOCs: You’ve likely sold or installed an AudioControl active line output converter before, but do you really understand how it works or what it does? We’ll use live demonstrations to show attendees exactly how AudioControl Pro series LOCs manipulate and fix common issues with signals obtained from OEM systems.

We’ll also be showing off the latest from PAC Audio, such as important new AmpPRO and RadioPro products.

Whether you’re an industry veteran, or new to these brands, this training is a must-attend.

You’ll leave with the tools and knowledge to elevate your expertise, plus diversify, and grow your business.


You might even be one of the lucky ones to walk away with a complete Stinger/AudioControl sound system- We’re giving one away at the end of each session! 

SUNDAY - MANUFACTURER TRAININGS

Sunday March 23rd -  MCC Delta C /  10:00am – 12:15pm

Motorcycle Audio made easy!

Take a ride with Cicada Audio and learn what motorcycle audio is all about. Starting at the basics to more advanced system design and installation. Topics include motorcycle disassembly, audio components, the obstacles that make it different from car audio. Charging system limitations and how to overcome them.


What You WIll Learn:

  • What tools are needed
  • Importance of protecting the motorcycle paint
  • How to flash the OEM radio when adding aftermarket audio
  • Charging system limitations
  • Understanding the Cicada Audio complete plug and play harnesses
  • Adding midbass/subwoofers to factory saddlebags
  • Final tuning using DSP

Sunday March 23rd -  MCC Delta A /  10:00am – 12:15pm

Ultimate Product Training for Every Ride!

Rev up your expertise with an in-depth dive into the latest Hertz innovations! Whether you’re upgrading motorcycles, marine systems, or mobile audio setups, this session has everything you need to fine-tune your skills and boost your sales.


What’s on Deck:

  • Harley Sound Packs – Discover the perfect setups for the ultimate on-the-road audio experience.
  • Marine Audio Systems – Get the lowdown on cutting-edge source units, amplifiers, and speakers built for the water.
  • Mobile Audio Mastery – Deep dive into Hertz’s powerful speakers and subwoofers for next-level performance.
  • Tesla Integration Made Easy – Learn how Hertz amplifiers seamlessly enhance Tesla’s factory system.


If you’re serious about sound, this is the training you can’t afford to miss!


Sunday, March 23rd - MCC Delta F / 10:00am – 12:15pm 

Measure Once, Cut Once, TüN Once

Join the JL Audio training team for an exciting session on analysis and system tuning. Learn how to quickly measure a vehicle’s cabin for ideal subwoofer placement before you begin fabrication. Learn about JL Audio’s TüN® Software and using Expert Assist for high efficiency and profitability when tuning JL Audio digital signal processors.


Sunday March 23rd -  MCC Chola 1 & 2 /  10:00am – 12:15pm

Metra's experts will discuss the installation and tuning of our new all-in-one premium vehicle-specific audio kits, and attendees will see and hear one of the kits installed in a 2024 Jeep ® . Developed in collaboration with VIBE Audio, these state-of-the-art audio systems include everything needed to install a premium aftermarket audio system in one convenient package. They come pre-tuned for easy installation and include everything installers need under a single part number. Vehicle applications for these kits include select late-model Jeep ® JL and BOSE amplified 2019-2024 GMC Sierra/Silverado, with more applications on the way!


Sunday March 22nd -  MCC Delta F /  10:00am – 12:15pm

MSC Night School | Playing Hooky

An open house-style event where you can connect 1-on-1 with MSC, Audiotec Fischer, and BLAM. It’s the perfect opportunity to network, exchange insights, and share experiences with some of the industry’s most influential voices—all in a laid-back setting.


Meet Our Special Guests:

Audiotec Fischer | The Audiotec Fischer team is making the journey from Germany, including CEO Julian Fischer himself! Get ready for a bold vision for 2025, featuring groundbreaking DSP software advancements, next-gen subwoofer solutions, Compose speaker innovations, and a revolutionary amplifier lineup.


BLAM | Legendary speaker designer Guy Bonneville is coming to Mesa to celebrate BLAM’s 10th anniversary! Discover the craftsmanship behind the 10th Anniversary Signature Multix Barrel and Signature lineup, plus an entirely new range of amplifiers and speaker applications.


Sunday, March 23rd -  MCC Delta F & G /  10:00am – 12:15pm

The Ultimate Integration Solution - Session 3

What You Need to Know:

Discover how this revolutionary harness solution can enhance efficiency, increase profitability, and speed up installations—all while maintaining the integrity of the vehicle.


The automotive audio industry is evolving, and factory systems are more sophisticated than ever. ORCA’s expert-led training will give you the tools, insights, and techniques needed to meet these new challenges head-on. Don’t just upgrade—innovate.


Don’t miss your chance to join Orca at Master Tech Expo 2025 for an exclusive training event showcasing cutting-edge innovations from Mosconi, Gladen, Black Hole, and Focal. This is your unique opportunity to sharpen your skills, boost efficiency, and dramatically increase profitability with the most advanced technologies in the industry!


What You’ll Gain: 

Mosconi Innovations

  • Pico Amplifier Technology: Experience a new era in compact, high-performance amplification that will change your installations forever.
  • One Series Amplifiers: Discover these hidden gems from Mosconi that deliver remarkable power and clarity you won’t find anywhere else.


Gladen Game-Changers

Wide Band Drivers: Transform your car audio systems with unmatched range and exceptional sound quality.

NEW Zeta & Sigma Line: Be among the first to explore groundbreaking innovations that are setting new standards in performance, precision, and power within the Gladen lineup.


Focal Inside

Profitability & Performance - Maximizing Your Profits: Learn how Focal Inside solutions can elevate your revenue and streamline your operations effectively.


Sound Up Harness

The Ultimate Integration Solution

What You Need to Know:

Discover how this revolutionary harness solution can enhance efficiency, increase profitability, and speed up installations—all while maintaining the integrity of the vehicle.

 

Presented by:

Nick Wingate and the dedicated Orca Team

Join us and transform your car audio expertise into exceptional results that will set you apart in the industry!


Sunday, March 23rd - MCC Palo Verde 3 / 10:00am – 12:15pm 

Course 3: Marine Applications with Project M

Dive deep into the world of marine audio innovation! Marine experts Rob Osheaski, Paul Sunseri, and Jared Belz guide you through the unique benefits of Project M’s marine product range. Learn how our cutting-edge technology delivers unparalleled performance in the challenging, salt-sprayed environments of the open water.


Saturday, March 22nd - MCC Palo Verde 1 / 7:00pm – 9:00pm 

Presented By: Gary Bell - Director of Audio Product Development, and Matthew Palumbo - Director of Training

Join us to learn how to stay ahead of the curve with the latest innovations from Stinger’s biggest brands.

Stinger HORIZON infotainment – Not just another big screen!

Stinger has recently launched some of the most unique large format touchscreen head units in the industry, with vehicle specific integration kits to match. Offering multiple screen sizes & formats, OEM feature retention, and physical fit & finish unmatched by competitors, the HORIZON multimedia source units and accompanying SR/SRK integration kits from PAC allow you to provide something truly different to your customers.

 

The HORIZON series of infotainment head units are not your typical tablet style radios- with features like additional digital and analog audio outputs, on-board control for AudioControl DSP products, multiple camera inputs, and embedded control for external accessories and RGB LED lighting... the HORIZON series of head units is anything but your average “me-too” tablet-style radio. 

AudioControl – New Products & Solutions for 2025

AudioControl continues to push the limits of high-performance audio, and 2025 brings exciting new products with solutions to cater to more of your market.

In this session, we’ll cover:

  • The Altitude Series: A new benchmark in performance and versatility, offering cutting-edge features and outstanding sound quality for customers demanding precision and clarity.
  • The EPIC Series: Budget-friendly, high-power amplifiers that deliver top-tier performance at an affordable price, perfect for customers looking for big power at budget friendly prices.
  • The Epicenter Micro Pro: The Epicenter continues to be the most popular bass enhancement processor in the industry... Let us show you why! We’ll demonstrate how the legendary Epicenter has evolved, and how this latest iteration continues to make it more powerful and useful than ever.
  • Pro Series LOCs: You’ve likely sold or installed an AudioControl active line output converter before, but do you really understand how it works or what it does? We’ll use live demonstrations to show attendees exactly how AudioControl Pro series LOCs manipulate and fix common issues with signals obtained from OEM systems.

We’ll also be showing off the latest from PAC Audio, such as important new AmpPRO and RadioPro products.

Whether you’re an industry veteran, or new to these brands, this training is a must-attend.

You’ll leave with the tools and knowledge to elevate your expertise, plus diversify, and grow your business.


You might even be one of the lucky ones to walk away with a complete Stinger/AudioControl sound system- We’re giving one away at the end of each session! 

Share by: