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Custom Sounds & Tint CEO Mike Cofield Returns to MasterTech Expo

January 22, 2025

Custom Sounds & Tint CEO Mike Cofield as he will conduct Business Session 3 - Transform Your Store on a Budget 

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MasterTech Expo is proud to announce the return of Custom Sounds & Tint CEO Mike Cofield as he will conduct Business Session 3 - Transform Your Store on a Budget during MasterTech Expo 2025, held March 20-23, 2025 at the Mesa Convention Center in Mesa, Ariz. Cofield will guide attendees through actionable strategies that have propelled Custom Sounds & Tint into a multimillion-dollar powerhouse in the car audio and tint industry.


“This dynamic seminar will empower business owners, retail managers, and entrepreneurs with practical solutions to transform their storefronts and maximize their potential without exceeding their budgets,” said Bryan Schmitt, MasterTech founder/CEO/president. “In his second year as a MasterTech presenter, Cofield brings a wealth of knowledge from his decades of leading Custom Sounds & Tint. His engaging teaching style, coupled with real-world examples, ensures that participants leave equipped with actionable insights to elevate their retail environments.”


Cofield added that his goal is to help attendees see their stores through a fresh lens. “By sharing the proven methods that worked for Custom Sounds, I hope to inspire business owners to create spaces that not only drive sales but also align with their long-term vision for success.”

During the seminar, attendees will learn from Cofield’s extensive experience, including:


Stunning Store Makeovers on a Budget:

  • Explore before-and-after transformations of Custom Sounds’ locations and the specific changes that delivered the biggest impact.
  • Learn to enhance customer engagement through clean, modern design principles.


Cost-Effective Renovation Tactics:

  • Discover materials and upgrades that provide maximum value.
  • Gain insights into cost-efficient lighting, shelving, and layout optimizations.


Proven Strategies from Industry Experts:

  • Hear firsthand how Custom Sounds maximized high-margin offerings and created compelling store atmospheres.
  • Learn how strategic accessorizing and branding boost customer retention.


Employee Engagement and Training:

  • Uncover methods to inspire staff to take ownership of a transformed environment.
  • Learn about the “Racetrack Selling” approach that has elevated Custom Sounds’ sales teams.


Sustainability and Vision:

  • Align renovations with your brand’s long-term goals and operational efficiency.


“MasterTech Expo 2025 is the premier event for professionals in the automotive, retail, and technology industries, providing a platform to learn, collaborate, and celebrate excellence,” Schmitt concluded. “Cofield’s seminar is designed for any retailer looking to achieve polished, professional results while staying on budget.”


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