MAIN EDUCATION TRACKS

8:00am - 9:15am / FRIDAY, MARCH 21st - SATURDAY, MARCH 22nd

Selling OEM Upgrades

Instructor: Ken Ward

Course Description:

OEM Integration has become more complex over the past ten years. How do we sell OEM Integration properly? We need to be able to sell the job before the car gets pulled into the bay, but we also need to sell the proper equipment. Constantly changing the plan before the installation starts is terribly inefficient, but installing the wrong product is an even bigger disaster. We need to get it right the first time, almost every time, to make OEM integration into a business. 

Ken Ward (of Educar and Elettromedia) has created a new five-step process to sell OEM integration commercially. Here at the MasterTech Expo, he will explain in greater detail than ever before how to use this process on the sales floor. 

What You Will Learn: 

• What to look for when the car is present
• What to research if the car is not present
• Defining what the customer expects
• Preamps - advantages and disadvantages
• When to retain OEM speakers
• Including the right gear 
• Game-time adjustments
  

9:30am - 10:45am / FRIDAY, MARCH 21st - SATURDAY, MARCH 22nd

Audio System Design

Instructor: Nick Akin

Course Description:

Master the fundamentals of sales, from understanding the customer's needs to overcoming objections with a solid understanding of car audio system designs that make clients happy. Learn how sometimes the simple approach to system design often produces excellent results and eliminates unnecessary complicated problems the technician has to solve before delivery of the vehicle. Learn the ins and outs of system design, from speaker placement and component compatibility to the installation details that can affect the sound system's performance. Learn about how the attachment of equipment at particular price points that fits the design criteria can elevate the ticket. These strategies can be applied to any vehicle, which will be discussed throughout the session.

What You Will Learn: 

• Practical Application: Learn practical design strategies that simplify the installation process and improve the end result, making the course ideal for technicians seeking to refine their approach to car audio systems.
  
• Versatility: The course content is versatile, applicable to a variety of vehicles, ensuring skills gained are transferable across different models and customer requirements.
  
• Value Enhancement: Gain insight into how matching equipment to the client's budget and design requirements can elevate the perceived value and encourage the sale of higher-priced gear.
  
• Price versus Sound
  
• Simple Systems always win
  
• Examples vehicle types
  
• Production High-End
  
• How to sell more expensive gear
  

11:00am - 12:15pm / FRIDAY, MARCH 21st - SATURDAY, MARCH 22nd

Business Structuring to Maximize Profits

Instructor: Philip Lindsley

Course Description:

Ready to unlock the secrets to running a more profitable and efficient shop? Join Philip Lindsley, CEO of Titan Motoring, as he shares insider strategies that will revolutionize the way you approach estimating, billing, and operational success. This high-energy session is packed with actionable insights and real-world examples to help you take your business to the next level.

What You Will Learn: 

• Estimating Like a Pro: Learn game-changing techniques like time-and-material tracking, up-front approximate estimating, and the fast-paced quote-and-go method.
• Hidden Profit Boosters: Discover how to optimize shop fees—like supply charges, credit card fees, and more—to turn overlooked costs into powerful revenue streams.
• Battle-Tested Insights: Compare real-world shop scenarios to uncover the best strategies for your business, straight from the industry trenches.
• Profit-Driven Processes: Streamline your operations with smarter billing methods and learn how to maximize every job’s potential.

Don’t miss this chance to gain practical tools and strategies from one of the industry’s sharpest minds. Walk away with the confidence to build a more profitable, efficient, and thriving business!

4:30pm - 5:45am / FRIDAY, MARCH 21st

8:30am - 9:45am / SUNDAY, MARCH 23rd

Elevate Your Expertise:

Proven Sales and Fabrication Techniques for Success"

Instructor: Dan Bowman

Course Description:

I’m excited to share the skills and techniques I’ve collected and refined over the past 25+ years in the automotive industry.

This training is designed to empower you with actionable strategies and insights that will elevate your sales approach, deepen your client relationships, and boost your confidence in delivering exceptional results.

What You Will Learn: 

• Framing the Sale & Building Repeat Business
• Day-of Upgrades
• Breaking the Glass Ceiling of "Top Down" Selling
• Skill Stacking for Better Tickets
• Leveraging Social Media
• What to Say When You're Stuck
• Becoming Your Client's Automotive Expert

This training isn’t just about improving your sales and skills; it’s about transforming the way you approach your craft and relationships to achieve long-term success. Get ready to take your expertise to the next level!